Tag: Marketing Strategy

The AIDA Model: A Proven Framework for Converting Strangers Into Customers

In 1898, Elias St. Elmo Lewis, an eventual inductee of the Advertising Hall of Fame, anonymously wrote a column about…

41 Types of Marketing Your Brand Can Invest In

Like many of the people who currently work in the industry, digital marketing was born in the 1990s. Since then,…

20 Holiday Marketing Campaign Examples + Marketing Tips for 2021

Every year, as soon as Halloween is behind us, it seems like the floodgates open. Without warning, there are holiday…

The Top 5 B2C Marketing Trends of 2022 [HubSpot Blog Data]

In 2022, 51% of B2C marketers plan to increase their marketing budget.

What Is a Direct Response Ad?

What led you to make your most recent purchase? Were you wishing for something for a while and decided to…

7 Steps to Create a Complete Marketing Strategy in 2021

How many times have you seen a killer marketing strategy and thought to yourself, “Wow, I wish I would’ve thought…

18 of the Best Marketing Techniques for 2021

Perhaps you’ve spent the last quarter performing a SWOT analysis on your marketing efforts and identifying your priorities as you…

Sustainable Marketing: Key Principles & How to Leverage It [+Examples]

In 2018, 63% of consumers surveyed in an Accenture study revealed that they preferred to shop from purpose-driven brands. Fast…