Tag: A/B Testing

9 A/B Testing Examples From Real Businesses

Whether you’re looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there.But…

What is an A/A Test & Do You Really Need to Use It?

What’s worse than working with no data?

11 of the Best A/B Testing Tools for 2020

In the marketing industry, we treat experts like they’re village elders, soaking up every tip and trick they have to…

The Ultimate Guide to Social Testing

As marketers, we know the importance of making data-driven decisions. The more information we have about our audience, the more…

How to Conduct the Perfect Marketing Experiment [+ Examples]

While there’s no sure way to know if your campaign will turn heads, there is a way to gauge whether…

How to Do A/B Testing: 15 Steps for the Perfect Split Test

When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use…