The 6 Stages of the Product Life Cycle

When I was 12 years old, I used to look through my older cousin’s CD collection, a little confused. I…

Analyzing the Analyst: A Guide to Holistic Analytics for Tracking the Right Metrics

Are people around you constantly extolling the benefits of metrics and analytics? Web analytics, digital analytics, social media analytics, the…

What Is Search Intent? [Infographic]

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The Ultimate Guide to iPaaS (Integration Platform as a Service)

You’ve likely heard of Software as a Service, or SaaS. A SaaS company sells software to a user as a…

MEB or meh? Make Every feature Binary is Bing’s new search tech; Thursday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If…

The Three Pillars of Positive Customer Experiences

Digital transformation has been a buzzword for decades, but the COVID pandemic increased the need for companies to adopt a…

The specific yes and the meandering no

When a change arrives, some people embrace it. And because it’s new, they have to be specific about why. They…

Yelp introduces “Proof of vaccination required” and “Staff fully vaccinated” profile attributes

Yelp is introducing two new COVID-related profile attributes, the “Proof of vaccination required” and “Staff fully vaccinated” attributes, the company…

What Is Retargeting? How To Set Up an Ad Retargeting Campaign

In college, I took an advertising class. It taught me what I needed to know about traditional advertising, but the…

The 9 Best Free Portfolio Websites for Creating an Impressive Digital Portfolio

Whether you’re a UX designer, freelance writer, or photographer, an impressive online portfolio is critical for impressing potential clients, and…