Developing Brand Image: Chatbots Are B2B Marketers’ Secret Weapon

Listen NEW! Listen to article When you think of brand-building campaigns, publicity stunts, or viral videos, you typically think of…

Marketers’ Top SEO Priorities in 2022

Marketers in different roles are focused on different search engine optimization (SEO) priorities in 2022, though improving collaboration is a…

Google Business Profiles sets waiting period for new owners and managers

Google updated its Google Business Profile, formerly Google My Business, help documents to say that when you add a new…

Yoast SEO 17.9 adds keyphrase performance tracking

Yoast SEO added keyword phrase performance tracking to Yoast SEO 17.9, in partnership Wincher, the company announced. This lets those…

E-commerce sales jumped this holiday season as search marketers weathered Google updates

U.S. consumers spent $204.5 billion on e-commerce purchases during the holiday season, according to data from Adobe. This represented an…

14 Copywriting Examples From Businesses With Incredible Copywriters

We’re all familiar with Flo from Progressive, right? Stephanie Courtney, the actress that plays her, makes Flo memorable by capturing…

11 Editorial Skills You Need to Become a More Efficient Editor

When I first started practicing my editorial skills on the HubSpot Marketing Blog, I didn’t quite realize how much time…

How to Use Instagram Insights (in 9 Easy Steps)

Instagram Insights shows you engagement analytics that empower you to improve your Instagram for Business strategy. You no longer have…

What Is PDCA? Understanding the Plan-Do-Check-Act Method

No matter the industry your organization operates in and the products and services you provide, your business needs to be…

CB radio

It was huge and kept growing by leaps and bounds. Until it didn’t. (My license was KFV2338, a number I…