What do new pans have to do with attribution?; Friday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If…

Predictability

We’d like the systems we depend on to do what we expect and need them to do. A useful component…

Positioning as the Foundation for Great Messages

When companies position their products or services, they are trying to create associations in the minds of their prospective customers….

Four Characteristics of Won Sales Deals

Sales deals that are won tend to have shorter time frames than lost deals, more email communication, more meetings, and…

Struggling to Write Effective Whitepapers? Here Are Five Steps for Planning One

Listen NEW! Listen to article Whitepapers are often the most challenging marketing pieces to create. Why? Well, most marketers don’t…

Intent Data’s Signals: Cracking the Code, Part 2

In Part 1 of this two-part series, we talked about how mission-critical intelligence is often right under our noses but…

12 Boosts for Speeding Up Your Content Campaign Delivery [Infographic]

Subscribe today…it’s free! MarketingProfs provides thousands of marketing resources, entirely free! Simply subscribe to our newsletter and get instant access…

Google Ads launches new budget report

Google Ads is launching a new budget report to visualize monthly campaign spend behavior, the company announced Thursday. The new…

The Ultimate Guide to Succession Planning

At one of my first jobs out of college, my manager admitted that my professional growth “wasn’t a priority.” I…

Google unveils multimodal search, new SERP features; Thursday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If…