How to automate your ad copy without sacrificing control

“The more the platforms automate, the more we, as search marketers, lose control.” That has largely been the rhetoric over…

17 Email Marketing Best Practices That Actually Drive Results

While email marketing may not get the attention some newer marketing channels get, it’s still a terrific way for you…

10 Instagram Bio Ideas to Help You Write an Impactful Bio

When I discover a new brand and land on their Instagram profile, the first thing I do is read their…

How to Repost on Instagram: 4 Ways to Reshare Content From Other Users

While most social media feeds are distractingly busy,Instagram is different — you can only look at one post at a…

Laser noise

Laser guns don’t make noise. At least in real life. In the movies, they always do. Phasers and ray guns…

8 of The Best Facebook Groups We’ve Ever Seen

Facebook Groups are nothing new to the marketing world, but they present a variety of interesting business opportunities.

Webinar Benchmarks: Promotion and Attendance Trends

Emails sent during the middle of the workweek tend to drive the most webinar registrations, according to recent research from…

Three Costly Customer Experience Mistakes to Avoid

Listen NEW! Listen to article Understanding great CX necessitates first learning about the pitfalls that make it impossible to successfully…

How Americans Feel About Brand Email Newsletters

Most Americans say they believe that email newsletters are a good way for brands to communicate with their customers, but…

How marketers can prepare for and respond to Google’s algorithm updates

The Google Search ecosystem is constantly evolving. It introduces many algorithm updates every year, ranging from changes targeting specific search…