Category: Website Benefits

Google is hiring a Search Quality Analyst to fight search spam

Google is hiring a new Search Quality Analyst who would work on fighting spam in the Google Search results. A…

Google adds Smart Bidding for store sales to optimize bids for offline transactions

Searches for in-store transactions have grown year over year, according to data from Google. ” People looking for things like “‘open…

Google to add page experience ranking signals to desktop search in February 2022

Google will begin rolling out the page experience ranking update to desktop search results starting in February 2022. Google said…

Phishing scams in Google Ads led searchers to fake crypto wallets

Updated November 5, 2021 Those who are new to cryptocurrency may not totally understand how every aspect of virtual currency…

Destination mismatch: Advertisers are reporting another potential Google Ads glitch

Numerous advertisers have reported “Destination mismatch” ad disapprovals in Google Ads that may be the result of a glitch. “I…

Expanded text ads are disappearing: Don’t disappear with them

This article is a contribution from the Search Engine Land mentorship program PPC mentee Luna Rocha. You can read more…

Google My Business now known as Google Business Profile as Google migrates features to Maps and Search

Google is renaming Google My Business to Google Business Profile, as it moves efforts to bringing more of the business…

Google releases November 2021 spam update

Google is rolling out a new search ranking algorithm update targeting the more spammy side of of the search results….

Microsoft Bing expands Shopping options for users, gives retailers more options to reach shoppers

Bing Shopping now includes new customer-focused tabs to help shoppers find exactly what they’re looking for all in one place….

Four new personas are changing how marketers reach and relate to customers, according to Microsoft Advertising

Microsoft Advertising has detailed four new consumer personas that represent changes in how marketers reach and relate to their audiences…