Category: Website Benefits

Google removes standalone Maximize conversions and Maximize conversion value strategies

Advertisers will no longer see the standalone Maximize conversions and Maximize conversion value bid strategies for search campaigns, Google announced…

New features out for Google Ads Editor version 1.8

The latest edition of Google Ads Editor has been announced and includes many new features and views: What’s new? Overview…

Google goes 1-1 in Europe: EU upholds $2.8B fine; UK dismisses lawsuit over alleged iPhone tracking

The European Union’s General Court has rejected an appeal by Google and upheld a $2.8 billion fine against the company,…

Google now shows why it ranked a specific search result

Google can now list several of the factors or reasons why it ranked a specific search result in its search…

9 ways to level up your search marketing career

It’s no secret that it’s a job seeker’s market right now. While the pandemic may have initially hampered companies’ investment…

Pricing, deals, and checkout features now live in Microsoft Bing Shopping

New features announced in the Bing Shopping roadmap have just gone live to help shoppers find what they’re looking for…

Google’s local rebrand prompts SMB support amid antitrust lawsuits, says local SEO expert

“Google is using the new Business Profile to solicit small business support for Google’s opposition to pending anti-trust legislation,” wrote…

What digital marketers should know about Google Analytics 4

Google Analytics 4 (or GA4) is a completely new version of Google Analytics. The goal of this post is to…

Why search marketers don’t think a dedicated four-year degree is necessary; Thursday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If…

Google will pass permanent signals with a redirect after a year

We know Google has told us to leave our redirects up for at least a year, but now, Gary Illyes…