Category: Website Benefits

Meet Make Every feature Binary: Bing’s sparse neural network for improved search relevance

Bing has introduced “Make Every feature Binary” (MEB), a large-scale sparse model that complements its production Transformer models to improve…

A new way to approach your PPC personas: Learning from the sales process to limit waste and accelerate ROI

Having spent the last 11 years surrounded by sales leaders, Amanda Farley Partner and Director of Accounts and Digital Strategy…

Do you follow the Google guidelines?; Wednesday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If…

How do you plan for in-person consumer behavior and COVID at the same time?; Tuesday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If…

Target impression share bidding, other August changes now available in Microsoft Ads

“With this strategy, you set your budget, where you want your ads to appear, and your Target Impression Share, and…

Advertisers will lose the ability to create new BMM keywords in late July

As of late July, advertisers will no longer be able to create new broad match modifier (BMM) keywords with the…

SMX Convert kicks off in two weeks… don’t miss out!

Conversions are the lifeblood of all businesses… building your database, boosting form submissions, closing more sales, or increasing LTV. Join…

Google Ads Editor v1.7 brings support for Hotel ads and lead form extensions

Google Ads Editor v1.7 is now available, Google announced Monday. With this update, advertisers can now use the Google Ads…

Google’s back-to-school shopping tips for local merchants; Monday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If…

Why did Google release all these updates together?; Tuesday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If…