Category: Website Benefits

Search Engine Land mentorship program partnerships announced

When Eric Enge came to Search Engine Land with the idea to start a mentorship program for the search community,…

Google now does soft 404 detection by device type

Google changed how it handles soft 404 detection and classifications, John Mueller, a Google Search Relations Advocate, confirmed this morning….

Why brands should care about inclusion in marketing; Friday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If…

Mozilla tests Bing as the default search engine for 1% of users

“Mozilla is running an experiment on 1% of the Firefox desktop population currently, which sets the default search engine to…

SEO testing for continuous improvement; Friday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If…

Google explains why it made the title change to the search results

Google has confirmed that it not only made a change to what title it shows in the search results but…

How to test your content site strategy for continued improvement

Assessing the effectiveness of your content strategy is an integral part of growing your organic visibility as well as furthering…

More Google Ads campaign changes this month; Thursday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If…

Google Ads will combine Smart and standard Display campaigns

Beginning this month, Google Ads will combine standard Display campaigns and Smart Display campaigns into a single option, the company…