Category: SEO training

Announcing the Search Engine Land Mentorship Program for SEO and PPC

Only 2% of SEO or PPC professionals took traditional classes to learn search marketing, according to an informal Twitter poll…

Instagram is disabling interest and activity-based targeting of underage users

Beginning in a few weeks, advertisers will only be able to target Instagram, Facebook and Messenger users under the age…

Google passes on 2% “Regulatory Operating Cost” for ads served in India and Italy

Beginning on October 1, 2021, Google will include a 2% “Regulatory Operating Cost” surcharge to advertisers’ invoices for ads served…

Lowest SMX Convert rates expire Saturday

“How can my content strategy generate quality traffic?”“What’s the key to creating ad copy that converts?”“How can customer data boost…

Google Search link spam update rolling out now

Google is rolling out the link spam update today and throughout the next two weeks. This link spam update targets…

Google publishes timelines for Privacy Sandbox proposals

On Friday, Google published a timeline reflecting the stages of development for various categories of Privacy Sandbox initiatives.  Caption: The…

Google fixing two search bugs; review snippets and soft 404 detection

Google has confirmed it is fixing two search related bugs that impact what is shown and displayed in the Google…

Google’s three-strikes ad policy isn’t the problem, it’s policy application that worries advertisers

Over the last few years, the movement in favor of greater transparency and consumer protection has garnered more mainstream attention….

Why did Google rank this site? Well, now they’ll tell you; Friday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If…

Google removes standalone Maximize conversions and Maximize conversion value strategies

Advertisers will no longer see the standalone Maximize conversions and Maximize conversion value bid strategies for search campaigns, Google announced…