Category: Promotion Tips

Intricate systems

Over time, every system becomes increasingly complex. That’s because in order to make it better, we tweak it. We add…

How to Find & Support Entry-Level SEO Talent

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect…

When the future arrives

It used to be easy to put off the future until after you retired or died. We could live with…

In between a total loss and an endless expense

How much should you spend? For just about everything, there’s level 1 (too cheap, total loss, all money and effort…

Cobbled together

I knew someone who bought skis to match their outfit–the entire set was coordinated, and it ended up being used…

Luck is not a strategy

Advice from people who have gotten lucky is a tricky thing. Perhaps they did x, y and z, and then…

How to Optimize for Your Own Branded Search

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect…

Easily confused

There are countless arguments about words that we often don’t understand the way someone else might. Words like education, learning,…

Novacula Occami

Ockham’s razor is really useful: Generally, the simple explanation is the most likely to be true. Don’t invent complicating factors…

Remembering Our Friend, Russ Jones

We love you, Russ. There are so many ways to remember you, endless facets to who you were and your…