Category: Promotion Tips

What did you expect?

If you open a roadside motel, expect that tired and demanding budget travelers will arrive. If you run a fancy…

Navigating Brand Response Advertising in 2022

Listen NEW! Listen to article The pandemic has had an impact on practically every business and significantly influenced the marketing…

Instagram Stories: 2021 Benchmarks and Trends

Businesses with large followings on Instagram more than doubled their use of the social network’s stories feature in 2021, according…

Top 3 B2B Marketing Predictions for 2022

Listen NEW! Listen to article Will 2022 be the year B2B marketing returns to “normal?” It’s a safer bet to…

The problems with churlishness

Sometimes, people with every advantage act as if they don’t have what they deserve. They’re ungracious, unkind and even vulgar…

Clocks

Either you’re using time. Or it’s using you. You can watch the clock, but if you do, it’s watching you….

Five Ways to Improve Content Quality Signals on Landing Pages

Listen NEW! Listen to article Google considers over 200 ranking factors when promoting webpages in SERPs, but almost all of…

The Traits of B2B Firms With Exceptional Marketing and Sales Performance

B2B firms with sales and marketing performance that has greatly improved over the past year tend to share traits such…

High-Quality Interactive Content: The Future of Visual Storytelling

Listen NEW! Listen to article A picture’s worth a thousand words, but interactive content says even more than static images….

Marketer Survey: 5 Social Media Trends to Watch in 2022 [Infographic]

Which social media marketing trends will be big deals in 2022? To find out, Hootsuite surveyed 18,100 marketers around the…