Category: Promotion Tips

The Most Important KPIs to Track the Effectiveness of Your Email Marketing Strategy

Listen NEW! Listen to article By 2022, more than 347.3 billion emails will be sent each day—nearly 50 billion more…

Bridge the Hybrid Workplace Gap With the Right Collaboration Tools

Listen NEW! Listen to article Today’s workplace is increasingly defined by hybrid environments that allow organizations to draw upon talent…

Pushing, pulling and leading

Tug boats don’t usually tug. They push. That’s because pushing is more mechanically efficient than pulling. When we pull, there’s…

Snowflakes and fingerprints

Every kid knows that no two are the same. The thing is, at appropriate magnification, if we’re paying attention and…

In search of poka-yokes

You can’t run the microwave with the door open. There’s a cut-off switch that won’t let it turn on until…

“I don’t want to play”

Tactical approaches can undermine useful strategies. And knowing your goals and the reason for the game are the best way…

The online collection at seths.store

It contains about 20 of my books, some obscure titles, as well as free bonus videos and recordings you might…

Together

In the US, Thanksgiving is right around the corner. Despite what you might see around you, it’s not a holiday…

What B2B Marketers Need to Know About Core Web Vitals

Listen NEW! Listen to article If you’re in marketing or SEO, you’ve undoubtedly heard about Google’s “new” search ranking metric…

Five Ways Digital Advertising Fraud Is Costing You: How To Take Control of Your Media Spend

Listen NEW! Listen to article A digital marketer knows online advertising is critical to a company’s strategy to attract new…