Category: Promotion Tips

Not All Is Lost: Third-Party Cookies Remain… for Now

The demise of third-party cookies has now been delayed for two years. But that doesn’t mean marketers should be unprepared…

Analyzing the Analyst: A Guide to Holistic Analytics for Tracking the Right Metrics

Are people around you constantly extolling the benefits of metrics and analytics? Web analytics, digital analytics, social media analytics, the…

What Is Search Intent? [Infographic]

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The Three Pillars of Positive Customer Experiences

Digital transformation has been a buzzword for decades, but the COVID pandemic increased the need for companies to adopt a…

The specific yes and the meandering no

When a change arrives, some people embrace it. And because it’s new, they have to be specific about why. They…

Webinar Benchmarks: Promotion and Attendance Trends

Emails sent during the middle of the workweek tend to drive the most webinar registrations, according to recent research from…

Five Tips for Choosing the Perfect Martech Stack

In a world where marketing technologies are proliferating at a staggering rate—more than 8,000 per year, by one account—but budgets…

Five B2B Video Marketing Tips to Boost Sales in 2021

Analysts and researchers have been saying it for years: Video is the future of B2B content marketing. And in 2021,…

What B2B Tech Marketers Want From Martech Solutions

B2B technology marketers say they want martech solutions to provide simple integration, the option to try before buying, and clear…

Marketing Jobs in 2021: Location and Salary Trends [Infographic]

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