Category: Promotion Tips

The test kitchen mindsets

The first mindset is pretty common. Take good notes. Make tiny changes. Repeat. Improve. Incrementally move along the asymptote. Test…

All at once vs. chronic

The emergency wins every time. The newspaper, social media, dinner time conversation, the principal’s office, sportscasters, the weather, the boardroom–the…

2022 B2B Content Marketing Report: Benchmarks, Budgets, and Trends

The newly released 12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights how B2B brands are waking up…

Eight Graphic Design Trends That Will Define 2022 [Infographic]

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“They were all bored to tears waiting to hear something they knew”

That’s the report from the band on the audience’s reaction to the first live performance of Stairway to Heaven. They…

Two Basic Parts of a Low Cost Web Site Promotion

Anybody could own a web site. Anybody could up sell their own products and services to their target audience. Anyone…

An illusion of scale

Successful small businesses often stumble when they seek to get to an entirely different scale. It’s easy to believe that…

Effort

Insufficient effort creates work that’s wasted. If you do a slapdash job, then the roof leaks, the food is inedible,…

The hedonic buffet

Every day around 3 pm, my dog takes a nap. As far as dogs go, he has a ton of…

A plan for ‘wrong’

Infallibility is a difficult model for forward motion. It’s likely that you’re going to make an error. That you will…