Category: Promotion Tips

How Including Links in LinkedIn Posts Affects Engagement

Do LinkedIn posts with links, or those without links, garner more engagement? To find out, Social Insider and Lightspan Digital…

Messing with Strathern’s Law

“When a measure becomes a target, it ceases to be a good measure.” Marilyn Strathern expanded on Charles Goodhart’s comment…

The current and the wind

The wind gets all the attention. The wind howls and the wind gusts… But the wind is light. The current,…

Labor and value

Adam Smith and David Ricardo argued that all value comes from labor, and the value of something is in the…

Gift cards, serial numbers and hard technology

I bought someone a digital gift card the other day. That’s generally a bad idea, since there’s so much waste…

Raining on your picnic (on your birthday)

A friend just got handed an unreasonable rejection. It came on a platter, delivered with very little in the way…

Selling online

Once upon a time, setting up a business meant opening up a shop somewhere where you could be sure that…

Abracadabra

The word is thousands of years old, and it probably comes from the Aramaic: “I will create it as I…

The programmatic ask

Favors are part of the glue of our culture. It’s not easy to ask for a favor, it’s not always…

5 Ways to Measure and 3 Tips to Improve Website Engagement

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect…