Blogging Benchmarks: Word Count, Frequency, Production, and Traffic Trends

The average word count of blog posts has been steadily increasing over the past eight years and is now longer than ever, according to recent research from Orbit Media Studios.

The blogging report, which has been published annually since 2014, was based on data from a survey conducted in September 2021 among 1,067 bloggers.

The average blog post is now 1,416 words, up from 808 words in 2014.

Average blog post length over the years

Publishing Frequency

Some 45% of bloggers say they publish posts weekly or several times a month.

Blog posting frequency

Production Time

Bloggers say they spend 67% more time writing a post, on average, in 2021 compared with in 2014.

It now takes just over four hours, on average, to write a blog post.

How long writing a typical blog post takes

Traffic Sources 

Bloggers say the most important traffic sources to their blog are search engines, social media, and email.

More important blog traffic sources

About the research: The report was based on data from a survey conducted in September 2021 among 1,067 bloggers.

Author: Mark