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Online Marketing Update

Online Marketing – Pandemic Effects During the recent COVID pandemic in the US, marketers chose to emphasize more online marketing…

Online marketing is a beast

Online Videos Increasing in Ad Budgets

Advertising Budgets for Next Year Emphasize Online Content According to a recent survey (September 2021) from Kantar more senior marketers…

The Beginner’s Guide to Usability Testing [+ Sample Questions]

In practically any discipline, it’s a good idea to have others evaluate your work with fresh eyes, and this is…

What is Lead to Account Matching, and Why It Matters

As an organization gets larger, it becomes more and more difficult for different departments, and different employees within the same…

Google Ads API supports Performance Max campaigns, Keyword Planner and recommendations

The Google Ads API has been updated to support Performance Max campaigns, Keyword Planner and recommendations, the company announced Friday….

How to Gain Your First (or Next) 1,000 Instagram Followers

It’s no secret that business opportunities are continuing to grow on Instagram. Approximately 90% of Instagram’s 1 billion active monthly…

Google Ads ditches campaign drafts in updated experiments page

A new experiments workflow is rolling out to select Google Ads accounts, according to reports from numerous PPC professionals. Tip…

Do you feel rich?

It’s not the same as being rich. Rich is always relative. Compared to your great-grandparents, we’re impossibly, supernaturally rich. We…

Everything You Need to Know About Segmentation Bases 

Market segmentation is a powerful process because it separates your audience into groups so you can effectively target them based…

The Google link spam update is rolling out; Wednesday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If…

3 tactics to improve CTAs for increased relevance and conversions

Calls to action (CTAs) provide customers with a path to follow to achieve their goals, whether that’s completing a purchase…